Our Team

End Pointers are found around the world solving problems and serving our customers.

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Greg Davidson

Greg Davidson

“Just wanted to drop you a note to tell you how awesome Greg has been … He’s very quick to learn and to share what he knows, and doesn’t hesitate when it comes to jumping onto whatever task is at hand and getting it done (and doing it well).” —Ben Sukow, Backcountry.com

Greg has been developing for the web since 2004. He has a passion for building high-quality user interfaces that people enjoy using. User experience, performance and accessibility are priorities for him and he enjoys using modern HTML, CSS, and JavaScript to create responsive experiences that work as well on tiny phones as they do on massive 5K screens.

Greg has experience with a variety of server-side platforms including Node.js, Rails, Django, and Interchange. In the database space, Greg has experience with PostgreSQL, MySQL, and MongoDB.

Greg excels at client-side JavaScript and related frameworks Vue & React, front-end tooling (Webpack, Parcel, rollup, npm/Yarn) and CSS (grid, flexbox, autoprefixer). While he’s not a designer, Greg has a keen eye for design and takes pride in building beautiful and usable user interfaces that look great wherever they’re viewed and match the designs closely.


Web Applications Developer for SOLE Footwear (yoursole.com) from 2004–2011. Developed and improved SOLE’s web store using Interchange, Perl, and PostgreSQL. Improved the user experience of the checkout process and store locator. Developed a retailer site so SOLE customers could enter their own orders, view sales reports, and make credit card payments to their accounts. Used Django to build custom blog, testimonials, and product reviews features. Developed ReCork Cork Recycling Project (recork.org) site including a custom content management system.

System Administrator for Maxwell Paper Canada from 2001–2004. Managed a Linux and Windows network for 40+ users. Developed web app using PHP, MySQL, and Apache to enable the geographically distributed sales team to coordinate their sales prospecting efforts.


  • BS, Electronics Engineering Technology, DeVry Institute of Technology, Calgary, Alberta, 2001.


Greg is an avid music fan and musician. He plays several instruments, including guitar, clawhammer banjo, and most recently the Great Highland bagpipe. He loves spending time with his family — especially skiing and snowboarding with them at the local ski hill. He also enjoys keeping up with modern web development techniques, best practices, and processes.