• Home

  • Custom Ecommerce
  • Application Development
  • Database Consulting
  • Cloud Hosting
  • Systems Integration
  • Legacy Business Systems
  • Security & Compliance
  • GIS

  • Expertise

  • About Us
  • Our Team
  • Clients
  • Blog
  • Careers

  • CasePointer

  • VisionPort

  • Contact
  • Our Blog

    Ongoing observations by End Point Dev people

    Google Base and Spree

    Steph Skardal

    By Steph Skardal
    March 31, 2009

    Several clients I’ve worked with have integrated Google Base. I’ve always wondered how much Google Base actually impacts traffic without having access to the data.

    After the recent development of a google base spree extension, we’ve been able to measure the significant impact of search engine traffic directly related to Google Base. The extension was installed for one of our Spree clients. See the data below:

    Search engine traffic (y-axis is hits where the referring site was a search engine). Google Base was installed on March 24th.

    Other referral traffic during the same time period (y-axis is hits where the referring site was not a search engine and traffic was not direct).

    Although the extension is relatively simple and has room for improvement (missing product brands, product quantity), you can see how much traffic was impacted. Hopefully with future extension improvements, traffic will increase even more.

    ecommerce spree