VisionPort: The Future of Tourism Marketing

2023-06-13T00:00:00+00:00

In a world of rapidly evolving technology, businesses and organizations in the tourism industry must adapt to stay relevant and competitive. VisionPort offers innovative and powerful technological solutions that can help organizations and destinations in tourism enhance the customer experience and reach a wider audience.

By showcasing destinations and providing immersive and engaging content, VisionPort can help agencies stay ahead of the competition through the use of geographic information systems and customized presentations.

Showcase destinations

VisionPort’s ability to showcase destinations through interactive panoramic views and virtual tours is a game-changer for the tourism industry. By providing immersive and engaging content, potential visitors can get a real sense of what it would be like to experience a particular destination. This can help to spark their interest and inspire them to plan a trip to that location.

With its support for a variety of media types, including panoramic views, photos, and videos, VisionPort enables businesses to create high-quality content that highlights their unique features and attractions. For instance, a resort or hotel can create panoramic views of its grounds, showing off its pools, restaurants, and other amenities. These views can be further enhanced by overlaying information about the features and services available.

Moreover, VisionPort allows businesses to create maps and guides that display the different attractions and points of interest within a destination. Visitors can explore the map and click on various locations to learn more about them with photos, videos, and other relevant information. For instance, a map of a city could point to different neighborhoods, museums, and restaurants, allowing visitors to plan their itinerary before arriving at the destination. This way, visitors have a more engaging and personalized experience while exploring the destination.

Overall, VisionPort’s ability to feature destinations through interactive panoramic views and maps provides an innovative and powerful tool for the tourism industry. It enables businesses to create high-quality and engaging content that can inspire potential visitors to experience a destination for themselves, thereby boosting the tourism industry as a whole.

Display a multitude of media

VisionPort’s support for a wide range of media types, including GIS map layers, customizable graphics, videos, and panoramic media, is a key feature that can help destinations create immersive content that illustrates their unique features and attractions. By leveraging these different media types, destinations offer a more personalized and engaging experience to potential visitors, which can be a powerful motivator for them to plan a visit.

For example, videos can be a great way to exhibit the sights and sounds of a destination, allowing viewers to see the beauty of the landscape, the energy of the local culture, and the excitement of various activities and events that take place there. Videos can also be used to introduce key stakeholders, such as local business owners and tourism officials, and to provide an overview of the destination’s history and significance.

Similarly, panoramic media offers a 360° view of a location, allowing viewers to experience the destination in a more immersive and interactive way. This is particularly useful for destinations that have unique or hard-to-reach features, such as mountain ranges, waterfalls, or historic sites, which are difficult to capture in a traditional photograph or video.

By using these different media types, destinations can create content that is not only informative but also inspiring, helping potential visitors to feel a deeper connection to the destination and motivating them to plan a trip. This can ultimately lead to increased tourism revenue and a stronger local economy.

Marketing

The VisionPort platform helps businesses refine their marketing strategies and create more effective campaigns with engaging, dynamic presentations to present the analytics of their latest marketing campaigns.

VisionPort also helps businesses collaborate more effectively across departments and teams. Providing a common platform for information sharing and collaboration, VisionPort has facilitated greater communication and teamwork, leading to overall more efficient and effective operations. This translates to increased productivity, streamlined processes, and ultimately, revenue.

Conclusion

VisionPort is a powerful platform that is helping businesses enhance customer experience and reach wider audiences. By showcasing destinations, creating immersive content, and providing personalized and engaging experiences, agencies are inspiring visitors to plan trips and create unforgettable memories.

By increasing interaction and developing new methods of presenting and communicating information, VisionPort is a tool that has its place in the future of marketing, especially in the tourism industry.

YouTube Algorithms, Engagement, and You

2018-01-24T00:00:00+00:00

Photo by Garry Knight, CC BY 2.0, modified

As we move into 2018, it is important to understand how algorithms have automated much of what we see when browsing websites such as YouTube, Google, Facebook, Twitter, etc.

While YouTube is certainly facing its fair share of controversies and criticism¹, it is unlikely that YouTube will be toppled as the predominant video entertainment source for the current generation of young adults and children within the next five years. With that in mind, it is important that we can understand just how YouTube decides both what videos it thinks you should be seeing and how it places ads on those videos.

So many videos!

YouTube is currently experiencing a glut of uploads and content—with over 400 hours of video uploaded each minute²—and it can be difficult to have a video pick up traction within this never-ending barrage of uploads. While most of the videos you may see on YouTube have view counts ranging from hundreds of thousands to millions, the average view count for videos in the tech sector is just around 6,500—and even this is much higher than the median view counts.

Many videos uploaded to the service do not utilize techniques to maximize the odds of their video being suggested to viewers, so more and more videos don’t break into the double digits of views.

Titles, descriptions, tags

One of the simplest things that is within your control is to optimize wording in your titles, descriptions, and tags to ensure your video comes up in search engine results or suggested videos.

For example, for a Liquid Galaxy presentation video you may title it “Amazing New Presentation on Liquid Galaxy Video Installation” as opposed to simply “Liquid Galaxy Video”, as this title will pull in any searches for the words New, Amazing, Installation, or Video, words much more likely to come up in a search than Liquid or Galaxy.

However, this does not mean you should resort to tagging your video with hundreds of keywords in an attempt to optimize search results. People will respond negatively if they feel tricked into watching your video, and YouTube has developed safeguards against videos with hundreds of unique tags.

Watch times

Another way to ensure your video remains relevant is to maintain strong watch times. A video with millions of views due to a clickbait thumbnail or title may get many views, but its viewer rating and watch time will more than likely be lower than a video which is genuinely interesting or well put-together, and YouTube’s algorithms will not tag it as something relevant to most people’s interests. This is known as view velocity³. Videos with high watch times will be recommended to more people by the algorithm, and subsequently videos with high view rates also garner attention and more recommendations by the algorithm.

Playlists

One last common but helpful technique is to keep your videos in a playlist. Playlists ensure that your videos play sequentially and increase the odds of multiple videos across one channel being watched. Think of how easy it is for you to watch multiple episodes of your favorite show on Netflix or Hulu as they play one after the other with no input from you. This same technique can be used by you or your company to increase views across your company’s channel.

With these simple tips you and your company can increase watch time, retention rates, and views on the products and advertisements you or your marketing team are working to produce. Soon, you may even find yourself on the fabled “trending” page!

[1] Some examples of recent YouTube news:

[2] YouTube Creators: Search and discovery on YouTube

[3] Reverse Engineering the YouTube Algorithm